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Posted on 20-03-2023 10:10 AM
A search engine optimisation specialist (seo) uses digital analytics and marketing skills to transform a company's online presence
as an seo specialist you'll identify strategies, techniques and tactics to increase the number of visitors to a
seo laois
and obtain a high-ranking placement in the results page of search engines. By generating more leads for the business you'll open up new opportunities for driving growth and profit.
This type of work may be referred to as content marketing or conversion rate optimisation work and you may instead have the job title of online marketer or digital account executive.
Search engines like google and bing use crawlers, sometimes also called bots or spiders, to gather information about all the content they can find on the internet. The crawler starts from a known web page and follows internal links to pages within that site as well as external links to pages on other sites. The content on those pages, plus the context of the links it followed, help the crawler understand what each page is about and how it’s semantically connected to all of the other pages within the search engine’s massive database, called an index. When a user types or speaks a query into the search box, the search engine uses complex algorithms to pull out what it believes to be the most accurate and useful list of results for that query.
Seos will create content and edit existing content with an eye towards improving quality both individually and site-wide. Content writing will either be performed by the seo themselves, or they may hire a specialised content writer and work with them to generate search engine optimised articles. They will also create the below media to go with written content, again unless this work has a specialist of it’s own. Structured data will be included where applicable. Images video audio content creation is an interesting one in its evolution, where in the past with a more unsophisticated algorithm an seo might just repeat a keyword ‘x’ number of times and move up in rankings, nowadays the standard is far higher.
Back in the day you could stuff your content with keywords… and it would rank. Flash forward to today, and on-page seo is much more sophisticated. Sure, you still want to include keywords on your page. But that’s just the beginning. Use this video to get an understanding of basic and advanced on-page seo strategies (including tons of real-life examples).
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Linkedin is a great place to hire for seo - be it full-time or freelance. A large number of seo marketers use linkedin to showcase their experience, expertise, and recommendations from clients they've worked with. You could actively search for seo consultants on linkedin and reach out to them or you could even post a job with your requirements. Platforms like upwork or fiverr may also be a good place. But you'll need to sift through a large number of profiles and vet them carefully as you're likely to find a lot of self-proclaimed "experts. "mayple is one of the best platforms to find and hire experienced seo marketers.
We Make SEO Simple For You!
Put into simple terms, search engine optimization or seo is the process of improving a business’ searchability to direct free, organic traffic to their website. Seo helps websites become more visible in search engine result pages (serps) when people search for certain keywords. It helps bring the brand, products, or services to the attention of target audiences. When a website is seo-optimized, it means search engines identify the site as having the most accurate and related information or content to a search query and the searcher’s intent. In the screenshot above, you can see that acadium’s how to get a job after college with no experience post ranked first for the keywords “how do i get a job after college without work experience”.