7 Principles of Kick-Ass Logo Design
by Admin
Posted on 22-06-2023 10:08 AM
Paul rand, arguably the best graphic designer who’s ever lived and the genius behind logos for ibm, westinghouse, ups, abc and others, said this about logos:
“if, in the
business
of communications, ‘image is king,’ the essence of this image, the logo, is the jewel in its crown. ”that’s a whole lot of power for such a singular piece of graphic design to hold all on its own. Knowing the goal is to create something intended to carry this massive responsibility, graphic designers approach these projects with a mix of thrill, dread, anxiety, fear and pride.
Fortunately, there are principles (how many and what they are depend on who you’re talking to) that guide the development of effective logos.
An effective, professional, logo is made up of several key elements and ideas. These elements and ideas work together to form a great looking and effective logo. The five principles of effective logo design are:.
A logo is much more than a simple graphic; it is the face of a brand, the symbol of its essence, and a visual representation of its story. As an expert in brand design, i understand that an effective logo must seamlessly blend creativity, psychology, and marketing principles to create a singular, cohesive design that resonates with its target audience. Hence, hiring outstanding talents in your team to brainstorm with the trusted skill assessment platform is equally important. To that end, this guide will delve into the fundamentals of logo design , offering insights and expert techniques to help aspiring and experienced designers create logos that stand out in a crowded marketplace.
In this article, we’ll get down to the nitty gritty of what makes an effective logo design and we’ll also guide you through the principles and best practices of how to create an iconic brand identity.
Logo Design Elements and Principles
A circle is one of the most commonly used shapes for a business logo, with the wordmark or logomark often appearing within the circle.
Aside from being perfectly balanced, it’s a great device for creating a boundary for your logo. This can make it much easier to add to a design, almost like placing a sticker. A classic recipe for business logo design incorporates all 3 of these elements:
text: the name of your brand, and maybe a slogan or descriptor
graphic: the central, representational element in your design. Shape: something to contain your logo – perhaps a circle, a box, a sunburst, or a banner.
A successful logo should represent a brand, reflecting the purpose and needs of the organization. It should be identifiable, bold, and impactful wherever it is encountered. But, as the theme for this year’s international design day (april 27), “suspended in transition”, suggests, designers are working in a period of change. How is this affecting the evolution of and trends within logo design ? here, we speak to brand and design studio friendhood's ( @friendhood ) co-founder, izzy bunnell, to identify the key trends, and explore their impact on brands as reflected in the seven logos below. A sample of the logos and other branding elements made by friendhood studio, who we interview below.